How many times have I heard people say “I hate making presentations, and I hate to stand up and speak about myself and my business”. The answer, too many times. These individuals tell me that they just want to do their work, and leave the speaking to others. Others, meaning people like me, who love to stand on that business stage and share our passion. It’s amazing to me just how painful public speaking is for some business owners.
I long for the day when these very same people embrace the limelight and actually enjoy the opportunity to share their message. I have chosen a profession that some people love and others hate. Maybe hate is a strong word, but “presenting” certainly does create an emotional response. It makes me laugh to think that I have to be dragged off the stage at times, while others have to be dragged. Oh, the anxiety we create for ourselves!
This is what I know about my work, I create excitement and relief for some of my colleagues. They are so delighted to improve their skills and become polished presenters. They feel supported and championed, and look forward to stepping up and stepping out in their business and in the world. As well, I create self-consciousness and fear in others. When they see me coming they want to hide behind the nearest door. (Ok, I am being a little bit dramatic) It really depends on what side of the fence you are sitting on. “To speak, or not to speak happily, joyfully, playfully in front of others, that is the question”? There I go again, finding humor in this subject.
Here’s the bottom line, as a business owner you can’t avoid the “business stage”. You have to sell yourself, and you have to sell your business. Which means, that you need to create a platform for yourself so that you can stand out amidst a sea of competitors. The best way to do that is by creating an image that is professional, polished, and attractive. Of course, you also need a fabulous message to deliver. Along with some confidence, self-awareness, and a playful attitude, you are all set!
It really is about choice. You can choose to let your fear and discomfort get the better of you. Which means that every time you have the opportunity to speak, you probably just wing it hoping that the words that come out of your mouth will sound right. However, without focus, without a clear intention, and without any passion, you may not achieve your desired results.
Ultimately, the choice is yours!
Make my kind of choice! Stop worrying about what you sound like, and what you look like. Go out there and embrace your audience/clients, and just be your fabulous self shouting your message from every business stage possible!
That’s what I do!